• Article Marketing continued…

    The key to getting top search engine rankings is to send out articles as regularly and as often as you can.  Once a week is a nice manageable pace.

    And don’t forget to add the articles to your own site too.  That is critical for providing lots of content on which the search engines can feed.

    How much is a top search engine placement worth?

    Typically an organic listing delivers about 6 times as much as a pay-per-click listing at the same level (i.e. #1, #3 or whatever).

    So, just look at your current PPC expenditure (for search only, not content), multiply that by six, and that is the value of an organic listing.

    Most likely you are probably looking at several thousands, if not tens of thousands of dollars a month, unless you have some very niched keywords.

    Given that value, it makes a lot of sense to invest a few dollars into getting loads of articles written, and re-written, doesn’t it?

    Where do you get them done?  Put up a project on

    Happy Article Marketing!

    Thursday, September 25th, 2008 at 10:16
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